How to Master First Impressions with Your Website

website first impressions - business open sign

The goal of any website owner that wishes to sell a product or service is to give a professional, competent first impression for first-time visitors.

However, this can be a bit difficult if you aren’t a web developer or designer. Luckily, there are a handful of tips and tricks you can use to ensure that your first impressions are excellent and your website is looking its best. Let’s dive in!

Is Your Website Hurting Your Customers’ First Impressions?

In this guide, we put together five major tips for improving your customers’ first impressions:

  1. Improve your website load time and page speed.
  2. Ensure that your website is mobile-friendly and responsive.
  3. Anticipate scrolling.
  4. Use videos and visually captivating media on your pages.
  5. Show off your most engaging content first and foremost.

5 Tips to Give the Best First Impression with Your Website

Ensure Excellent Page Load Speed

One of the biggest reasons website owners experience a high bounce rate is page load speed. A slow-loading website can turn potential clients away and reduce conversions and sales. In fact, research conducted by Google showed that bounce rates typically increase by 32% when page load speeds take more than one second¹. That’s a big deal.

There are a ton of factors to consider to ensure your website loads quickly including using good web hosting and employing various optimization techniques that you can readily find information for online. 

If you’re looking for something a little easier or want further site speed improvements, consider predictive preloading via Padeo. Padeo intelligently predicts the next page that a website visitor will go to, and preloads (meaning, pre-downloads) that page. This results in a dramatically faster load because the bulk of the loading work is already done in the background. We recommend using Padeo as one optimization option because Padeo’s intelligent preloading techniques are the next step beyond typical website optimization. 

Padeo is a plugin that website owners can install in less than 4 minutes. The plugin works on any website and can preload images, fonts, CSS and JavaScript files, and do DNS prefetching. Padeo also has a free option, so you can try it out and enjoy a faster website without having to invest a dime.

Keep It Responsive

More people are using mobile devices to explore social media, conduct research, and purchase products and services online than ever before. Because of this, your website should be highly responsive and easy to navigate on a mobile device.

Design your website with mobile devices in mind. If you’re doing online advertising, this is very important, as many people will browse social media and view ads while on their mobile devices. You can easily find website themes on Coded Market that have mobile themes built into the template, so there’s no need for any heavy coding to get your site up to par.

Anticipate Scrolling

Many mobile sites and social media platforms offer infinite scrolling. Many consumers are simply used to scrolling when browsing a website or online shop. The need to pack as much material above the fold is a thing of the past. This means you should include important content throughout your home pages and landing pages, from case studies to images to special offers.

Use Videos

People are naturally very visual. Nobody is very interested in scrolling through blocks of text. Try using introductory videos (that load quickly, of course) and other visual media to make a better first impression. This media should include important information reduced to bite-sized, simple content. And don’t forget these tips go hand in hand — Padeo can preload intro videos and images so your website visitors spend less time waiting, and more time engaged with your visuals.

Show Off Engaging Content

No matter how e-commerce changes, content is still king. The content on your landing pages needs to have a hook to keep people engaged– and to keep them from bouncing. Try using promotions or deals in your content, but focus primarily on providing valuable information or interesting content that will keep your visitors’ attention.

How was our guide to improving your first impressions with your website? Tell us which tip helped you the most in the comments below!

Sources: 

1 – Bounce Rate Research by Google – https://www.section.io/blog/page-load-time-bounce-rate/

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