Three Important Factors to Consider When Buying a Theme for Your WordPress Site

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There are so many excellent premium WordPress themes out there, and all of them have very different features and attributes. This is a good thing, but it can also be a little overwhelming when it comes to purchasing the right theme for your website. It’s also not as simple as looking at screenshots of the finished product. There are a number of things to take into consideration development-wise to ensure the WordPress theme you pick fits the unique needs of your website.

When purchasing a WordPress theme from a place like Coded Market or Theme Forest, there are three major WordPress theme features to consider before hitting “buy.” Let’s break these WordPress features down so you can make a more informed choice.

1. Does it work with a drag and drop editor?

The best WordPress themes will be as user-friendly as possible, especially for website owners who don’t know a lot about coding or development. Free WordPress themes and premium themes that are the most user-friendly are compatible with drag and drop editors.

Drag and drop editors make it possible to build different sections and orientations within an individual web page or whole website. Not everyone that has a website is familiar with web development, so they often have to invest in a freelance graphic designer or developer to get the job done right. With drag and drop editors, non-developers can simply build their website on their own without having to code anything by dragging and dropping elements into place. Drag and drop editors are great tools if you’re interested in building your own website without the need for a developer. 

Popular drag and drop plugins for WordPress include Elementor and WPBakery’s page builder. Both are quite easy to use and don’t require much of a learning curve when it comes to setting them up.

When searching for your WordPress theme, look in the theme’s description to see if it is compatible with drag and drop editor plugins. If no specific editor is mentioned, try messaging the seller or developer to find out if the theme is compatible with your specific page builder of choice.

2. Can the template be customized easily?

Customization is key when it comes to picking the best possible WordPress theme. Even if you don’t have a lot of needs when it comes to customization, a generic cookie-cutter theme will likely not have the features you really need once you install it and see the final result.

Let’s look at an example. Bridge is a great example of a highly customizable WordPress theme that is also very user-friendly. This theme comes with all the bells and whistles an e-commerce website could ever need — in-theme drag and drop page builders, hundreds of demos, flexible features, and the ability to create wildly different websites that convert.

In that same vein, you also don’t really need a template that is bloated with features. While a theme rich in features can be a good thing, they can be quite hefty and might affect your site’s performance if you implement too many features. Just as well, too many features can be overwhelming for site visitors. Just because a feature seems cool doesn’t mean it’s a good idea to use it. Look for custom features that align with your tangible site needs. For example, an e-commerce website really doesn’t need a music player or some kind of gaming function. What it does need is a customizable drag and drop feature and easy-to-set-up product pages.

When you’re shopping for your theme, look for the features you need and ensure that the description says that the theme is customizable. This customizable aspect of the theme should also involve multiple color options and responsive capabilities, so that your website looks great on a desktop computer and a smartphone equally.

3. Does it come with a prebuilt demo import to start designing from?

Any WordPress theme worth its salt will offer demos so that users can experience the theme before purchasing it. Demo imports can make it incredibly easy to begin building a new website. This is because demo imports offer an actual wireframe to work from. The Bridge theme we mentioned earlier is an excellent example of a WP theme that has a ton of demo imports available.

A demo import is a function within a theme, often in the form of a plugin, that will let you use a WordPress theme that already has specific customized features in place. Have you ever looked at a WordPress theme and found a demo of that theme that was exactly what you wanted, only to install that theme and have it look completely different? That’s because many demos that a WordPress theme will showcase already has a set menu, navigation, widgets, plugins, etc. installed. Your current WordPress site may not have those arrangements in place, and figuring out how to match everything up to be as close to that demo as possible is a pain.

That’s where demo imports come in. These plugins will automatically install a demo WordPress theme exactly in the way that you want it to look. This makes it so easy to customize your theme with the recommended plugins and arrangements that you want.

Most WordPress theme descriptions will boast the fact that it offers demo imports as prebuilt functions within the theme. This can save a lot of time and a major headache if you’re not the most design-savvy person. Just make sure that the demo you want to import is more or less exactly what you want so that you don’t have to do too much in the way of additional development.

The best marketplace for WordPress themes is Coded Market. We’re proud to offer a wide range of custom WordPress themes that boast the three features we mentioned above. Tell us what you think of our themes in the comments and don’t forget to browse our marketplace for the best theme for your website today!

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